BeingGirl is an online community by Procter Gamble devoted to articles, videos, and advice columns about such prepubescent topics as periods, bras, acne, and dating.
BeingGirl has been criticized for capitalizing on that tender time in a young womans life, but their blog content does a decent job of balancing helpfulness and product promotion in a sensitive manner.
One of the most valuable resources an adolescent girl can have is an online community devoted to teaching her about the things shes too shy to talk to her parents about.There are no lists of editors or authors of the information, making it very difficult to find out who is creating this content.Procter and Gamble operates a network of more than 2,000 innovation partners, with which it collaborates on strategic innovation projects in return for access to the Procter and Gamble research and development, consumer understanding and marketing expertise.It manages one of the worlds largest consumer product portfolios, comprising household brands such as Ariel, Gillette, Head Shoulders, Oral-B, Vicks, Pampers, Pantene and Fairy.Procter and Gamble also operates social media accounts with Facebook, Twitter, Instagram, YouTube and LinkedIn, and provides email and mail subscription services, through which it can interact directly with its customers.However, on June 19th, 2015, they Tweeted that their Twitter page has been closed for good and requested followers start following their sponsor web pages.According to data from 2014, North America is Procter and Gambles largest market, accounting for around 39 of the Companys revenue, with the US alone accounting for more than.In order to collect feedback over this vast area, the company encourages employees (both scientists and marketers) to post problems on an internal website.Since there is no reply option, the interaction isnt exactly efficient, but it does create a dialog among members.The Products, there is a Products tab with links to both an essentials overview and the separate brands BeingGirl promotes, which are Always, Tampax, Secret, Gillette Venus, Olay Fresh Effects, and CoverGirl.The only way to interact with other users on BeingGirl is through the comments.However, on the Free Stuff tab, youre linked to P G Everyday for coupon offers on items like those listed.Procter and Gamble provides support to its various world cup of poker partners and retail customers through its website, and can be contacted directly over the phone.Articles like the Body Guide and How to Use a Pad are free to anyone, and you can rate them without signing.Channels, data regarding Procter and Gambles activities can be found at its various regional websites through.In 1930 the Company acquired the UK-based Thomas Hedley Co, beginning its international expansion.The Company was ranked at 32 in the 2015 Fortune 500 list and is listed among Forbes list of Americas top casino welcome bonus Best Employers.
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Though the blog has dozens of informative articles, such as Sneaky Period Protection and Ovarian Cysts, none of them have bylines.
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